APRIL 26 & 27, 2017 | AUSTIN
Sara Droke is agency director at Amplified
Scott Pompe is vice president/ advertising for
408 and director of emerging media at WPSD Local 6, both part of Paxton Media Group. She joined WPSD as a digital account executive in 2009.
the Austin American-Statesman. Previously he was advertising director for Gannett’s Desert Sun Media group.
Christian Priskos is director of digital for
Bob Kellagher is a senior associate at The Blinder Group and president and CEO of Burgundy Digital, a full service digital agency headquartered in Philadelphia. He is a former director of digital media Steinman Enterprises and COO-interactive media at Calkins Media.
Copperfield Digital Services (CDS), a unit of Salt Lake City-based Copperfield Publishing. He worked for two years as a SEO and digital marketing specialist before joining Copperfield Publishing in 2015. Laura Burke Shaw is director of niche
publishing for Shaw Media, overseeing an extensive portfolio of niche publications. She was previously advertising manager for Sun-Times Media-West Division.
Joe Leong is vice president and chief revenue
officer of the Albuquerque Journal. He has held senior circulation and marketing positions at Gannett papers in Texas, Pennsylvania, Louisiana and Hawaii.
Dennis Sheely is director of sales and marketing Mike Martoccia is director of digital revenue
for BH Media Group, which he joined in 2016. He was previously Civitas Media’s corporate director of digital advertising revenue and sales development.
Patti Minglin is founder and CEO of Go Girl
Communications, a content marketing agency. She is a former associate publisher of Chicago Parent magazine, a senior associate for The Blinder Group and vice president of sales for Content That Works.
Bill Nagel is vice president/Shared Audience,
for Digital First Media NorCal Community group, which includes 15 dailies and weeklies in northern California. He has held senior advertising positions at APG Media, The News Journal in Wilmington, Del., and The Toledo
Greg Swanson is business development manager and partner at ITZontarget, a digital services agency. He was previously general manager/strategy and development of Phoenix-based 10/13 Communications and is a partner and co-founder of ITZ Publishing, an online consultancy.
Print at Cox Media Group Newspapers, where he leads a shared services business for four markets. He previously served senior positions at Tribune Publishing, including general manager/business services and executive vice president, marketing. Ann Poe is vice President/Shared Audience,
Digital at Cox Media Group Newspapers. She joined CMG’s Austin American Statesman in 2003 after working at Adweek and The Dallas Morning News.
Blake Pollard is head of revenue and business
development for Calkins Digital. He was part of the team that launched newsstand. com, delivering digital editions of newspapers and magazines worldwide.
701 Lee St., Suite 925, Des Plaines, IL 60016 (847) 795-0380 | FAX: (847) 795-0385 [email protected]
THE Revenue Conference
Wednesday, April 26, 2017 8:00 a.m. Registration, Coffee and Light Breakfast 8:15 a.m. Welcome and Introductions 8:30 a.m. 50/50 by 2020: Driving Growth and Revenue Where We Can Make it Happen!
Presented by Zach Ahrens, President and Publisher, The Topeka Capital-Journal
Join our Austin hosts and conference participants for drinks and appetizers at the offices of OwnLocal!
Thursday, April 27, 2017 8:00 a.m. Coffee and Light Breakfast 8:15 a.m. Seven Powerful Native Ad Tips That Will Make You Money With Paul Camp, Co-Founder, Content That Works
9:30 a.m. - 9:45 a.m. Break 9:45 a.m. Engage your audience. Grow your revenue
9:00 a.m. Vertical Leap: Niche Print and Digital Products That Punch Above Their Weight
10:30 a.m. – 10:45 a.m. Break 10:45 a.m. Making Money With Social Media
10:00 a.m. – 10:15 a.m. Break 10:15 a.m. Ready-To-Go Revenue Solutions
Presented by Matt Coen, Co-Founder and President, Second Street
Presented by Becky Bjork, Advertising Director at Sierra Vista Herald & Bisbee Review – Wick Communications; Patti Minglin, Founder/CEO, Go Girl Communications and Christian Priskos, Director of Digital for Copperfield Digital Services (CDS), Copperfield Publishing
11:45: Luncheon 12:45 p.m. Rehabbing Your Real Estate Revenue— Really! Presented by Dennis Sheely, Director of Sales & Marketing, Digital First Media NorCal Community group and Bob Kellagher, Senior Associate, Blinder Group Multimedia Media Sales Specialists.
1:30-1:45 p.m. – Break 1:45 p.m. The Art and Science of Setting a Sales Revenue Goal
Presented by Vince Coultis, Training and Development Consultant, Propel Coaching and Consulting LLC
2:45 p.m. – 3:00 p.m. Break 3:00 p.m. Digital Services: Who’s Making Money With Them—And Why: Success Stories From Markets Of All Sizes
Presented by Mike Martoccia, Director of Digital Revenue, BH Media Group; Sara Droke, Agency Director at Amplified 408 / Director of Emerging Media at WPSD Local 6, Paxton Media Group and Greg Swanson, partner and business development manager, ITZontarget
5:00 p.m. Adjourn
Meet the speakers
6:00 p.m. Happy Hour Recption
Presented by Joe Leong, Vice President and Chief Revenue Officer, Albuquerque Journal and Laura Burke Shaw, Director of Niche Publishing, Shaw Media
Presented by Scott Pompe, Vice President/ Advertising, Austin American-Statesman and Zach Ahrens, President and Publisher, The Topeka Capital-Journal
11:30 a.m. Luncheon 12:30 p.m. It’s Time For Us to Get our Swagger Back!
Presented by: H. Iris Chyi, Ph.D., Associate Professor School of Journalism, Moody College of Communication, The University of Texas at Austin. And, Mike Blinder, President and Founder, The Blinder Group
Zach Ahrens is president and publisher of The Topeka (Kan.) Capital-Journal. He was named publisher in October 2015 after serving as president and publisher of another Morris Publishing Group newspaper, the Log Cabin Democrat in Conway, Ark. He joined Morris from GateHouse Media, where he was vice president of sales for its Ohio unit. Becky Bjork is advertising director of Wick
Communication’s flagship Sierra Vista Herald and Bisbee Review in Arizona, a position she has held since 2010. She came to Wick after serving as advertising director of Gannett’s Des Moines Register. Mike Blinder is president of the Blinder Group, which has attracted more than 250 media clients internationally, including The New York Times, MediaNews Group and Hearst. He began his career in media as a disc jockey and then program director for radio stations across the United States. He began managing online sales initiatives in the early 1990s. Paul Camp is co-founder of Content That Works, which creates content and packages articles, graphics and Web tools for local media and is now a property of Evening Post Industries. From 1984 to 1990 he was features editor at the Chicago Tribune, where he helped launch several new sections. H. Iris Chyi is an associate professor and new
media researcher in the School of Journalism at the University of Texas at Austin. Her research interests include the economics of new media, online journalism, and news framing.
1:30 – 1:45 p.m. Break 1:45 p.m. Print & digital subscription revenue: Building a program for success
Presented by Bill Nagel: VP, Shared Audience, Print, Cox Media Group Newspapers, and Ann Poe, Vice President/ Shared Audience, Digital, Cox Media Group Newspapers
2:45 p.m. – 3:00 p.m. Break 3:00 p.m. Let’s Go To The Video: Optimizing Revenue Streams From Streaming and OTT Presented by Blake Pollard, Head of Revenue and Business Development, Calkins Digital.
4:00 p.m. Adjourn
Matt Coen is co-founder and president of
Second Street, a provider of private-label online promotions platforms for media companies based in St. Louis. He is a former director of new products and business development for Pulitzer Technologies in
Vince Coultis is training and development
consultant for Propel Coaching and Consulting LLC. He was previously sales training & development manager responsible for training and coaching salespeople and managers at all properties of The McClatchy Company.