"The best way to a good idea is to have lots of ideas." - Linus Pauling

"The best way to a good idea is to have lots of ideas." - Linus Pauling

Innovation & Brainstorming "The best way to a good idea is to have lots of ideas." - Linus Pauling Clarification discovery invention innovation ...

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Innovation & Brainstorming

"The best way to a good idea is to have lots of ideas." - Linus Pauling

Clarification discovery

invention

innovation

PTFE polytetrafluoroethylene

elemental fluorine 1886 - Henri Moissan Discovery is finding something that already exists that no one found before

“teflon” 1938 - Roy Plunkett Invention is creating something that has never existed before. Not a product, but a technology.

non-stick pan 1954 - Marc Gregoire Innovation is the application of new ideas or the combination of existing items in a novel way. This is product design.

Quiz! 1. What is your gender? 2. What is your age? 4. List as many uses as you can for a paper clip.

Alternative Uses Test J.P. Guilford 1967

a measure of divergent thinking

Quantity vs. Creativity “creative idea score”

quantity of ideas vs. creativity of ideas per subject

R2 =.82 The best way to have a good idea is to have a lot of ideas. kudrowitz and wallace, 2010

total number of ideas

-Linus Pauling

Improv Games

(mednick 1962)

Associative Theory cyrus

mccor

mick

r e p a e r l a ic n a h c me

Associative Theory Right, Posterior Superior Temporal Sulcus (PSTS)

processing novel metaphors in poetry (Gorana et al 2008) novel connections between unrelated words (Mashal et al 2007) RH equivalent of Wernicke’s area - linguistic creativity (Flaherty, 2005)

Right, Ante rior Super ior Tempo (ASTS) ral

“Aha!” Ex per

ience (Jung -Beeman 2 004)

Sulcus

PSTS ASTS

Doh! aha!

Humor

Humor can be dissected, as a frog can, but the thing dies in the process and the innards are discouraging to any but the pure scientific mind . –E.B. White

Incongruity Theory Superiority Theory Release Theory

i a h oh

Humor,

incongruity theory of

a two stage mode of joke appreciation by Jerry Suls

Where does the general keep his armies?

In his sleevies. “armies” has In an army two meanings base. tents? army base? what are sleevies?

Association Mapping

Association Mapping Biopsy Needle

Form: long thin tube

Finger Trap

Crossing Products sometimes the most powerful ideas come from simply combining two existing ideas nobody else ever thought to unite. most inventions and breakthroughs come from reassembling existing ideas in new ways. - pink

“Reese’s Peanut Butter Cup Theory of Innovation”

Crossing Products gutenberg’s p!nting press

=

+

Crossing Products

Crossing Products

Crossing Products

“Someone who is relaxed, happy, in a pleasant mood, is more creative” -Donald Norman

* Dansky and Silverman 1973; Avner Ziv 1976; Dansky 1980; Isen &

Daubman, 1984; Isen, 1985; Isen & Gorgoglione, 1987; Isen et al.; 1987 Sandra Russ 1993; Wright and Staw 1999; Thomas Wright 2003

Crossing Products Write down the name of three products Exchange

Types of Ideation MORPHOLOGICAL ANALYSIS

GROUP WRITING: Brain Writing Brain SketchiNg COLLECTIVE NOTEBOOK PIN CARDS KJ METHOD TRIGGER SESSIONS

Free Writing BRAINSTORMING

ATTRIBUTE LISTING

TRIZ ARIZ ASIT SCAMMPER

ROLESTORMING

Perspectives techniques

FRDPARRC

Structured or Logical Methods

Free Form or Intuitive Methods New

POTENTIAL PROBLEM ANALYSIS

6 THINKING HATS

Associations techniques Provocation

SUPER HEROS

DISNEY METHOd LATERAL THINKING CHALLENGING PROGRESSIVE ASSUMPTIONS REVELATION BOUNDARY RELAX NEGATIVE LADDERING BRAINSTORM REVERSAL EXAGGERATION

BruteThink ANalogies FOrce FIt FOcal Objects

BUnches of Bananas

Mind Mapping

Excursions

Free Association Association Mapping

Brainstorming To generate LOTS of Ideas.... quickly.

Brainstorming problem statement 5-9 people 20-40 minutes

Bounded Ideation Theory

room/situation 1 facilitator and lots of paper

good ideas

Reinig, B.A., R.O. Briggs, and J.F. Nunamaker, On the measurement of ideation quality. Journal of Management Information Systems, 2007. 23(4): p. 143-161.

exhaustion cognitive inertia unable to change directions

understanding total ideas

Brainstorm Sketching Quick and Clear Draw Big and Bold Label Brief Pitch Record Repeat

Fart Darts

one idea/ page

Brainstorming

"In short: there are no rules. And here they are." — Scott Mc Cloud, Making Comics.

1. Defer Judgement. NO EVALUATION

people become self conscious

“If at first, the idea is not absurd, then there is no hope for it.”  ~Albert Einstein

silly ideas are good

transcranial magnetic stimulation

evaluate later

evaluation = left brain creativity = right brain Switch Left Brain to Silent Mode

Brainstorming

yes and

"In short: there are no rules. And here they are." — Scott Mc Cloud, Making Comics.

1. Defer Judgement. NO EVALUATION 2. Build on ideas

Improv Warm up bonding playing comforting lowering inhibitions

36% more ideas!

kudrowitz and wallace, 2010

listening making associations manipulating ideas building on ideas going for quantity deferring judgement encourage wild ideas

zip zap zop listening. being ready to act.

samurai

listening. being ready to act.

word ball

listening. being ready to act.

making associations

illogical word ball listening. being ready to act.

making associations

look at me!

manipulating an idea.

“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.”  -Albert Szent-Gyorgyi

tigers and bears going for quantity. defer judgement.

“creative idea score”

quantity of ideas vs. creativity of ideas per subject

R2 =.82

kudrowitz and wallace, 2010

total number of product ideas

bears are great because...

tigers are great! take a hundred americans off the street and ask them to free-associate on the word “green” and forty of them will say “grass”. the more creative associations only emerge when you get to the bottom 20 percent of responses, the long tail of associations. - Johnson in “Where Good Ideas Come From”

one idea/ page

1. Defer Judgement. NO EVALUATION 2. Build on ideas 3. Encourage wild ideas 4. Go for quantity

IPM (PP)

ideas per minute per person >1.0 ipm (pp) 5 people, 15 min = 75 ideas

Sorting Ideas

KJ-Method, Snowball Technique, or Affinity Diagrams multi-voting

think like a designer

PDES 5701

creativity, idea generation and innovation (first 7 weeks) MW 12:50 - 3:50

sketch like a designer

PDES 5702

concept sketching and rendering (second 7 weeks) MW 12:50 - 3:50

Toy Product Design PLAYsentations Wednesday May 2nd 730pm Bell Museum Auditorium

www.wonderbarry.com

[email protected] @kudrowitz